Brief content
Why Choose this Course?
Build a strong career in Digital Marketing with complete knowledge of SEO, Google Ads, Social Media, Content Marketing, Analytics, E-commerce, and AI tools. Work on live campaigns and real-world strategies to understand how businesses grow online. Learn to generate leads, increase brand visibility, and measure results with confidence. Beginner-friendly training with expert guidance and certificate after completion.
- Learn from basics to advance level
Course Curriculum
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital marketing channels overview
- Career opportunities
- Basics of domain & hosting
- Introduction to WordPress
- Website structure & design
- Landing page creation
- On-page SEO (keywords, meta tags, content optimization)
- Off-page SEO (backlinks, link building)
- Technical SEO
- Keyword research tools
- SEO audit
- Google Ads basics
- Campaign creation
- PPC (Pay Per Click)
- Budget planning & bidding strategies
- Platforms: Facebook, Instagram, LinkedIn
- Content creation strategy
- Organic & paid marketing
- Audience targeting
- Social media analytics
- Content strategy planning
- Blogging & article writing
- Copywriting basics
- Video marketing (YouTube)
- Content calendar creation
- Email campaign setup
- Tools & automation
- Lead nurturing
- Newsletter creation
- Introduction to affiliate marketing
- Affiliate networks
- Commission models
- Strategies to earn online
- Google Analytics basics
- Traffic analysis
- Conversion tracking
- Reporting & insights
- Brand monitoring
- Handling negative reviews
- Building brand trust
- Marketing strategies for e-commerce
- Product promotion
- Conversion optimization
- Marketplace marketing (Amazon, Flipkart basics)
- AI tools for marketing
- Chatbots & automation
- Content generation using AI
- Personalization strategies
- How to start freelancing
- Portfolio creation
- Client acquisition
- LinkedIn optimization
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